WordPress is the most popular open source Content Management System (CMS) available. Approximately one third of all websites use it. However, it is not just a matter of do it because somebody else is doing it. There are numerous reasons that make it the obvious choice.
It is free to install, deploy, and upgrade. Moreover, tens of thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time. The system is based on a series of PHP files that power its dynamic flexible nature.
1. The most popular CMS in the world
WordPress holds the largest CMS market share by far, and currently accounts for over a third of all websites. As a result, many users are already familiar with the WordPress CMS, requiring less staff training when building a new site.
2. WordPress is Open Source
WordPress is setup on your own server. There are no downloading, installing, and upgrading costs. There are over 50000 plugins for WordPress that allow the user to access sometimes quite complex pieces of code. These often offer website functionality to create online stores, forms, memberships, SEO optimization, etc.
3. WordPress is flexible and able to be tailored
The CMS offers a flexibility to allow a developer to pretty well create anything. Layouts are easily created and modified to suit the creator.
4. Designed for ease of use
WordPress is easy to use and very powerful. Even a non developer can use it and setup simple websites due to its simple effective design. At the other end, a developer can create just about any sort of website they desire with little effort compared to traditional systems. Because of the large number of templates and Plugins, it is powerful and can be easily used to create your desired look and feel.
Furthermore, you can manage your site from anywhere and most platforms. It is available in both PC and Apple versions.
5. Low setup & maintenance costs
WordPress itself is free to setup and maintain if you do it yourself. Other Open Source CMS like Drupal and Joomla are not. Additionally, it is also easier to find WordPress developers when more customization or development is necessary.
6. Search Engine Friendly
WordPress back end is clean and simple. This makes it easy for Google and other search engines to find and index. Each page can be optimised for its own keywords.